{"id":672,"date":"2026-01-24T16:26:05","date_gmt":"2026-01-24T15:26:05","guid":{"rendered":"https:\/\/indigo.puniclab.com\/?p=672"},"modified":"2026-05-28T14:58:54","modified_gmt":"2026-05-28T12:58:54","slug":"une-evolution-graphique-au-service-de-linvestigation","status":"publish","type":"post","link":"https:\/\/preprd.indigo.fr\/en\/une-evolution-graphique-au-service-de-linvestigation\/","title":{"rendered":"A design evolution serving investigation"},"content":{"rendered":"
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A living identity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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The Indigo Publications logo now features a semi-radial element when paired with the brand name, and a full radial design when used as a standalone icon. It can also be combined with a complementary half, illustrating the specific fields of expertise of our publications.<\/p>

This identity in motion captures the energy driving Indigo Publications.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Concept genesis: returning to the source of Indigo<\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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\u00a0The design process was built on a return to the group\u2019s origins, while projecting its core values into the future. The name \"Indigo\" itself stems from the indigo plant, a symbol of the Indian Ocean and a direct nod to the group\u2019s very first publication: The Indian Ocean Newsletter.<\/p>

To craft this new identity, the Creative Team tapped into several powerful symbolic and linguistic themes:<\/p>

  • The group\u2019s core foundations: investigative reporting, independence, and international perspective.<\/li>
  • Media iconography: featuring the quill, lead type, and the magnifying glass<\/li>
  • The radiance of information, highlighting the global reach of our publications.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t
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