{"id":672,"date":"2026-01-24T16:26:05","date_gmt":"2026-01-24T15:26:05","guid":{"rendered":"https:\/\/indigo.puniclab.com\/?p=672"},"modified":"2026-04-22T19:27:53","modified_gmt":"2026-04-22T17:27:53","slug":"une-evolution-graphique-au-service-de-linvestigation","status":"publish","type":"post","link":"https:\/\/preprd.indigo.fr\/en\/une-evolution-graphique-au-service-de-linvestigation\/","title":{"rendered":"A design evolution serving investigation"},"content":{"rendered":"
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A living identity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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The Indigo Publications logo now features a semi-radial element when paired with the brand name, and a full radial design when used as a standalone icon. It can also be combined with a complementary half, illustrating the specific fields of expertise of our publications.<\/p>

This identity in motion captures the energy driving Indigo Publications.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Concept genesis: returning to the source of Indigo<\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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\u00a0The design process was built on a return to the group\u2019s origins, while projecting its core values into the future. The name \"Indigo\" itself stems from the indigo plant, a symbol of the Indian Ocean and a direct nod to the group\u2019s very first publication: The Indian Ocean Newsletter.<\/p>

To craft this new identity, the Creative Team tapped into several powerful symbolic and linguistic themes:<\/p>

  • The group\u2019s core foundations: investigative reporting, independence, and international perspective.<\/li>
  • Media iconography: featuring the quill, lead type, and the magnifying glass<\/li>
  • The radiance of information, highlighting the global reach of our publications.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t
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    Une identit\u00e9 en mouvement Le logo Indigo Publications se compose \u00e0 pr\u00e9sent d’un demi-rayonnement lorsqu’il est accompagn\u00e9 du nom de marque et d’un rayonnement entier lorsqu’il \u00e9volue seul. Il peut aussi \u00eatre associ\u00e9 \u00e0 une moiti\u00e9 compl\u00e9mentaire, illustrant les domaines d’expertise de nos publications. Cette identit\u00e9 visuelle en mouvement est le reflet de l’\u00e9nergie qui […]<\/p>\n","protected":false},"author":1,"featured_media":5969,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article"],"_links":{"self":[{"href":"https:\/\/preprd.indigo.fr\/en\/wp-json\/wp\/v2\/posts\/672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/preprd.indigo.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/preprd.indigo.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/preprd.indigo.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/preprd.indigo.fr\/en\/wp-json\/wp\/v2\/comments?post=672"}],"version-history":[{"count":108,"href":"https:\/\/preprd.indigo.fr\/en\/wp-json\/wp\/v2\/posts\/672\/revisions"}],"predecessor-version":[{"id":6763,"href":"https:\/\/preprd.indigo.fr\/en\/wp-json\/wp\/v2\/posts\/672\/revisions\/6763"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/preprd.indigo.fr\/en\/wp-json\/wp\/v2\/media\/5969"}],"wp:attachment":[{"href":"https:\/\/preprd.indigo.fr\/en\/wp-json\/wp\/v2\/media?parent=672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/preprd.indigo.fr\/en\/wp-json\/wp\/v2\/categories?post=672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/preprd.indigo.fr\/en\/wp-json\/wp\/v2\/tags?post=672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}